Marketing Essays E-Business Marketing

Marketing Essays E-Business MarketingE-Business MarketingE- channel marketing is the conduction of exploit (commercial) by using the telecommunication systems. The widespread use of the mesh has increased the competency of the companies to conduct their vexation more accurately at a senior high school speed and with huge c everyplaceage at a minimized cost. Apart from this, it has helped in providing customized services to the target market. As a result, innumerable companies have created sack up targets in order to provide instruction and promote their services and products. E-business plays an important role in building their gross sales by getting an access over the people across the world (Kotler, 2002).E-marketing strategyIn order to formulate an effective E-marketing strategy, it should be aligned fully with the organizations overall business objectives. The main purpose of an e-Marketing Strategy is to generate a long term competitive advantage and way on enhancing th e performance by capitalizing on resources of green light and technology. Building of effective strategy requires thorough research, intense excogitatening, experience, analysis, and dark information about the online industry.The Strategy for e-Marketing is based on the principle of offline marketing i.e. 4 Ps Product Price Promotion place, and Added 3 Ps like People Processes physical evidence. The uniqueness in e-Marketing lies due to its seven main features such as Personalization, confidentiality, better renovation to the Customer, Community, digital media, Sales Promotion and Security (Krishnamurthy Singh, 2005).1. Personalization It means identifying and recognizing the needs of the node in accordance with tr residuals in the market.2. Privacy or confidentiality in e-Marketing, this indicates that the gathered information is safe and is used in apt manner from collection to the storage of data. Privacy plays a significant role as many another(prenominal) legal aspec ts are associated with the use of such information.3. Better Customer Service e-Marketing focuses on building the relational viewpoint and in this transactional system Customer Service plays an important role.4. Community as the number of members increases, it calculates to the formation of the community. Therefore, developing the community is the key role to be played in the e-marketing5. Site or digital media It is the location where the interaction takes place. The digital technology helps in making it accessible at any moment and place.6. Security as the transaction begins on the mesh channels, security function plays a critical role. The security system should prevent the unauthorized access of a third party over the transaction. Therefore, it is important for the e-marketing business to develop confidence in the customers regarding the safety of the transactions.7. Sales Promotion in building the e-marketing, sales promotion plays a vital role, as it helps in achieving sale s growth in terms of volume. Here the marketer is supposed to apply his innovation. And he is also required to use the advanced internet technologies and promotional plan (Krishnamurthy Singh, 2005).Marketing tool and techniqueIf identified properly, marketing tools help in guarantying long term success for the organization. Review of the right target audience moldiness be done at the initial stage. For B2C, the end user forms target audience. Therefore, proper attention must be given to identify the needs of end user. On the other hand, for B2B, the customer serves as the distributor and as a result, the marketing of this business becomes quite difficult. In B2C and B2B, customer identification and creative internet site that can attract the right customers are essential.B2C Business-to-Consumer websites are the mediator portal between the consumers and the suppliers. They help the businesses in connecting with their customers and in keeping their loyalty. Some of the major porta ls of B2C website are eBay (an auction site), ZDNet (a technology market place) and Yell (an internet version of yellow pages) that exists on the internet. The eight common features of business-to-consumer website areSophisticated session defendUser log-inShopping Basket systemAnywhere, anytime informationMore convenient and faster shoppingPrivacy and Security of customer information net income Company with marketing focuses on meeting the direct needs of end customer. The internet site fulfills the needs of customer and make successful sale. The web site finds numerous ways to attract the attention of the customer. For example Amazon.com and Dell Inc. provide very good examples of a B2C intelligent e-business success story. The benefits provided to the customers by Dell Inc. allow in access to the information anywhere at anytime and a proper co-ordination and communication. It also provides its customers with the benefit of self-help service and support. It provides the opportuni ty of forming a partnership with a leading e-commerce actor along with detailed information about the products, solutions and services (Cao, Zhang Seydel 2005).B2B In this, the business provides several products and through the receiving business, it meets the need of the end customer. The approach followed in this business is customer-based marketing. Therefore, they focus in designing the products and services according to the demands of the customers. Initially, they market their products to the distributors and develop way for entering the market in selected products and also create the sales environment for the products so that it can easily meet the needs of the target customers. By making the use of the B2B, the portal of the company can forward the incoming business to particular pages so as to have improved order techniques, inventory control and customer needs for example e STEEL. Therefore, the marketing tool plays a vital role in the B2B and B2C (Ramaswamy Namakumari , 2007).Difference between the B2C website and B2B websiteDifferent strategies are used in the business-to-business environment. It uses routes like advertisement in the form of pop up, e-mail and touchstone advertising in business. B2B and B2C can be differentiated on the basis of the following pointsObjective E-mail in B2B business is concerned with the production of lead on the other hand in B2C, it refers to the transaction of the sale. In B2C, after consumer reach to the landing page, the next step is the evolution to the shopping cart and balk page, where as in the B2B, e-mail marketing campaign itself acts as a source of marketing.Permission In B2B transaction, permission involves a guarantee that the shared information will be kept confidential and as a result, the lead will be generated in more numbers where as in B2C, transaction demand receiving permit in a dissimilar way. Here an enterprise will insure the customers that they have the power to cop out of farther e-mai ls (Weil, 2002). challenge in Copyrighting In B2B, an e-mail must have the eye catching phrase on the subject of e-mail. Where as, in B2C the WIIFM acts as an important factor. The customers need to recognise that there is something relevant for them. B2C transactions are easy to maintain as compared to the B2B (Weil, 2002).ConclusionBroad use of internet has led to the development of B2C and B2B. In these businesses, deep understanding of the customer is required. The use of latest technology and the proper understanding will allow huge success. Both these e- businesses have provided the customers with the convenient options. A customer can easily gain the information of the product online and can also close the sale online. In order to make e-business successful, proper E-marketing strategy should be formulated and implemented and according to the target market, the marketing tools should be used.ReferencesCao, M., Zhang, Q Seydel, J. (2005). B2C e-commerce web site quality an e mpirical examination. Industrial forethought Data Systems 105(5) 645-661Kotler, P. (2002). Marketing Management (11th Edition). New Delhi Prentice Hall of India Private Ltd.Krishnamurthy, S. Singh, N. (2005).The international e-marketing framework (IEMF) Identifying the building blocks for future global e-marketing research. International Marketing Review 22(60) 605-610Ramaswamy, V.S. Namakumari, S. (2007). Marketing Management (3rd rewrite Edition). New Delhi Macmillan India Ltd.Weil, D. (2002). B2B versus B2C Email Marketing Five Differentiators. Retrieved May 21, 2008 from http//www.clickz.com/experts/em_mkt/b2b_em_mkt/article.php/994371